Social networks use patterns among university youth: The validity and reliability of an updated measurement instrument
Entity
UAM. Departamento de PedagogíaPublisher
MDPI, Basel, SMwitzerlandDate
2020-04-25Citation
10.3390/su12093503
Sustainability 12.9 (2020): 3503
ISSN
2071-1050DOI
10.3390/su12093503Funded by
This research was funded by the ERASMUS + program financed by the European Union, Grant Number 2019-1-ES01-KA201-065104Editor's Version
http://doi.org/10.3390/su12093503Subjects
social networks; Facebook; Twitter; Instagram; LinkedIn; structural equation modeling; validity; reliability; university; EducaciónRights
© 2020 The AuthorsAbstract
This article addresses the design and validation of an updatedquestionnaire that makes it possible to understand the use patterns and attitudes of university youth on social networks. The authors utilized a panel of 20 judges who were social media experts and a sample of 640 university students. The exploratory factor analysis (EFA) explained 66.523% of the total variance. The confirmatory factor analysis (CFA), carried out to verify the dimensional structure of the instrument, reflected the appropriate parameters. The reliability study showed a Cronbach's alpha of 0.864. These data corroborated the development of a robust and reliable questionnaire. The resulting instrument did not contain items alluding to specific social networks (Facebook, Twitter, Instagram, or LinkedIn), but rather students' usage patterns of them. The exclusion of items that referred to particular social networks during the research demonstrated a convergence in behavior on social media regardless of the nuances of each platform. This fact suggested that the platform was of secondary importance in the context of a new paradigm in which the type of use (viewing, posting, participating, or interacting) took precedence over the name of the network itself.
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Google Scholar:Gómez García, Melchor
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Matosas-López, Luis
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Ruiz-Palmero, Julio
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