Show simple item record

dc.contributor.authorOkazaki, Shintaro 
dc.contributor.authorLi, Hairong
dc.contributor.authorHirose, Morikazu
dc.contributor.otherUAM. Departamento de Financiación e Investigación Comerciales_ES
dc.date.accessioned2015-11-13T16:34:08Z
dc.date.available2015-11-13T16:34:08Z
dc.date.issued2009-12-01
dc.identifier.citationJournal of Advertising 38 (4) (2009): 63-77en_US
dc.identifier.issn0091-3367
dc.identifier.urihttp://hdl.handle.net/10486/668829en
dc.description.abstractThis study explores the consequences of consumers' privacy concerns in the context of mobile advertising. Drawing on social contraer theory, the proposed research model connects a series of psychological factors (prior negative experience, information privacy concerns, perceived ubiquiry, trust, and perceived risk) and preference for degree of regulatory control. Data from a survey of 51O mobile phone users in Japan show that mobile users with prior negative experiences with information disclosure possess elevated privacy concerns and perceive stronger risk, which leads them to prefer stricter regulatory controls in mobile advertising. Both perceived ubiquity and sensitivity of the information request further the negative impact of privacy concerns on trust. No such effect occurs for the impact of privacy concerns on perceived risk, however. The authors discuss sorne theoretical and managerial implications.en_US
dc.description.sponsorshipThis research was funded by a grant from the Spanish Ministry of Science and lnnovation (National Plan for Research, Development and Innovation EC02008-0 1557) and the lnternational Communication Foundation inJapanen_US
dc.format.extent16 pag.
dc.format.mimetypeapplication/pdfen
dc.language.isoeng
dc.publisherAmerican Academy of Advertisingen_US
dc.relation.ispartofJournal of Advertisingen_US
dc.rights© 2009 American Academy of Advertising. All rights reserved.en_US
dc.subject.otherConsumers' privacyen_US
dc.subject.otherMobile advertisingen_US
dc.subject.otherJapanen_US
dc.titleConsumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japanen_US
dc.typearticleen_US
dc.subject.ecienciaEconomíaes_ES
dc.subject.ecienciaEmpresaes_ES
dc.relation.publisherversionhttp://dx.doi.org/10.2753/JOA0091-3367380405
dc.identifier.doi10.2753/JOA0091-3367380405
dc.identifier.publicationfirstpage63
dc.identifier.publicationissue4
dc.identifier.publicationlastpage77
dc.identifier.publicationvolume38
dc.type.versioninfo:eu-repo/semantics/acceptedVersionen
dc.rights.accessRightsopenAccessen_US
dc.authorUAMOkazaki Ono, Shintaro (271225)
dc.authorUAMHirose , Morizaku (267618)
dc.authorUAMLi , Hairong (269077)
dc.facultadUAMFacultad de Ciencias Económicas y Empresariales


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record