Privacy concerns in quick response code mobile promotion: The role of social anxiety and situational involvement

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dc.contributor.author Okazaki, Shintaro
dc.contributor.author Navarro-Bailón, María Ángeles
dc.contributor.author Molina-Castillo, Francisco Jose
dc.contributor.other UAM. Departamento de Financiación e Investigación Comercial es_ES
dc.date.accessioned 2016-01-11T17:15:30Z
dc.date.available 2016-01-11T17:15:30Z
dc.date.issued 2012-07-01
dc.identifier.citation International Journal of Electronic Commerce 16.4 (2012): 91-119 en_US
dc.identifier.issn 1086-4415
dc.identifier.uri http://hdl.handle.net/10486/669231 en
dc.description.abstract Drawing upon utility maximization theory, this study examines the conse-quences of quick response (QR) code mobile promotion in terms of information privacy concerns, defensive responses (intention to protect, fabricate, or withhold), and loyalty. Two contextual variables, social anxiety and situational involvement, are hypothesized as moderators. The main survey employs the scenario method with 667 general consumers in Japan. The results indicate that most of the main effects are supported for both modera-tors. There are strong interaction effects of social anxiety and situational involvement in intention to protect and intention to fabricate personal information. Our study suggests that QR code promotion is a practical and useful tool for loyalty, and its use may significantly depend on its context, whether physical or psychological. en_US
dc.description.sponsorship This research was funded by a grant from the Spanish Ministry of Science and Inno-vation (National Plan for Research, Development and Innovation ECO2011-30105). en_US
dc.format.extent 30 pag. es
dc.format.mimetype application/pdf en
dc.language.iso eng en
dc.publisher Taylor & Francis
dc.relation.ispartof International Journal of Electronic Commerce en_US
dc.rights © 2012 M.E. Sharpe, Inc. All rights reserved. en_US
dc.subject.other Internet en_US
dc.subject.other Involvement en_US
dc.subject.other Loyalty program en_US
dc.subject.other Mobile device en_US
dc.subject.other Promotion en_US
dc.subject.other QR code en_US
dc.subject.other Social anxiety en_US
dc.title Privacy concerns in quick response code mobile promotion: The role of social anxiety and situational involvement en_US
dc.type article en_US
dc.subject.eciencia Economía es_ES
dc.subject.eciencia Empresa es_ES
dc.relation.publisherversion http://dx.doi.org/10.2753/JEC1086-4415160404
dc.identifier.doi 10.2753/JEC1086-4415160404
dc.identifier.publicationfirstpage 91
dc.identifier.publicationissue 4
dc.identifier.publicationlastpage 119
dc.identifier.publicationvolume 16
dc.type.version info:eu-repo/semantics/acceptedVersion en
dc.rights.accessRights openAccess en_US
dc.authorUAM Okazaki Ono, Shintaro (271225)


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