Destination website quality, users’ attitudes and the willingness to participate in online co-creation experiences

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dc.contributor.author Jiménez-Barreto, Jano
dc.contributor.author Campo-Martínez, Sara
dc.contributor.other UAM. Departamento de Financiación e Investigación Comercial es_ES
dc.date.accessioned 2018-09-19T13:52:47Z
dc.date.available 2018-09-19T13:52:47Z
dc.date.issued 2018
dc.identifier.citation European Journal of Management and Business Economics 27.1 (22018): 26-41 es_ES
dc.identifier.issn 2444-8451 (print) es_ES
dc.identifier.issn 2444-8494 (online) es_ES
dc.identifier.uri http://hdl.handle.net/10486/685021
dc.description.abstract Purpose – An official destination website (ODW) is a key component for tourist’s decision-making processes. ODW acts as a direct channel where users may share experiences and opinions about previous or future travels. At the same time, it drives user participation in destination branding activities. In this context, it is crucial to identify how the destination website, using Web 2.0 technologies, could motivate user’s participation with the brand. The purpose of this paper is to propose and evaluate a model that posits the destination website quality as a determinant factor to predict users’ attitudes toward the website and their willingness to participate in co-creation experiences. Design/methodology/approach – Using a combined qualitative and quantitative method, this paper provides an exploratory research that examines the role of destination website quality on attitudes toward the website and the willingness to participate in online co-creation experiences. Findings – Findings confirm that there is a direct and significant relationship between website quality, attitudes toward the website and willingness to participate in online co-creation experiences. Moreover, attitudes toward the website partially mediate relationships between destination website quality and willingness to participate in online co-creation experiences. Originality/value – The literature of value co-creation is trying to identify which factors drive consumer’s participation with brands across different consumption contexts. This study provides evidence that confirms, from a tourism destination website point of view, that website quality is one of these key factors that motives user’s co-creation with a destination. en_US
dc.description.sponsorship This research was funded by a grant from the Spanish Ministry of Economy, Industry and Competitiveness, with the National Plan for Research, Development and Innovation ECO2014-59356-P, and also with the research project ECO2015-69103-R en_US
dc.format.extent 16 pag. es_ES
dc.format.mimetype application/pdf en
dc.language.iso eng en
dc.publisher Emerald Publishing Limited en_US
dc.relation.ispartof European Journal of Management and Business Economics en_US
dc.rights © Jano Jiménez-Barreto y Sara Campo-Martínez es_ES
dc.subject.other Co-creation en_US
dc.subject.other Attitude toward the website en_US
dc.subject.other Online co-creation experience en_US
dc.subject.other Tourism destination website en_US
dc.subject.other Website quality en_US
dc.title Destination website quality, users’ attitudes and the willingness to participate in online co-creation experiences en_US
dc.type article en
dc.subject.eciencia Economía es_ES
dc.relation.publisherversion https://doi.org/10.1108/EJMBE-11-2017-0048 es_ES
dc.identifier.doi 10.1108/EJMBE-11-2017-0048 es_ES
dc.identifier.publicationfirstpage 26 es_ES
dc.identifier.publicationissue 1 es_ES
dc.identifier.publicationlastpage 41 es_ES
dc.identifier.publicationvolume 27 es_ES
dc.relation.projectID Gobierno de España. ECO2014-59356-P es_ES
dc.relation.projectID Gobierno de España. ECO2015-69103-R es_ES
dc.type.version info:eu-repo/semantics/publishedVersion en
dc.rights.cc Reconocimiento es_ES
dc.rights.accessRights openAccess en


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