Targeting smart shoppers: A cross-country model

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Show simple item record Gómez-Suárez, Mónica Quinones, Myriam Yagüe, María Jesús
dc.contributor.other UAM. Departamento de Financiación e Investigación Comercial es_ES 2021-03-18T09:25:08Z 2021-03-18T09:25:08Z 2020-04-15
dc.identifier.citation Journal of Business Economics and Management 21.3 (2020): 679-705 en_US
dc.identifier.issn 1611-1699 es_ES
dc.description.abstract The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self-concept. Drawing on existing single-country studies, our work extends research by validating a pioneer cross-country scale that measures the smart-shopping mechanism in a holistic manner. Survey data were collected from 1,233 shoppers from six different Western countries. Cross-country equivalence was assessed using multigroup confirmatory factor analysis using configural, metric, and factor variance invariance tests. The results indicate that the smart-shopper self-concept is a second-order construct comprising two dimensions: smart-shopper-attributed behavior and smart-shopper feelings. Our findings also reveal that consumers in the different countries exhibit different degrees of smart-shopper self-concept and differ in their perceptions of the affective and behavioral responses generated during a smart purchase process. Marketing practitioners looking to target smart shoppers across multiple countries could build on the findings of this study to develop effective international segmentation and positioning strategies. en_US
dc.description.sponsorship This research was supported by the Spanish Ministry of Economy and Competitiveness; Research Project Reference ECO2015-69103-R. It was also conducted under the framework of the TECHNOCOM UAM research group (E-38) (Universidad Autónoma de Madrid) en_US
dc.format.extent 27 pag. es_ES
dc.format.mimetype application/pdf en
dc.language.iso eng e
dc.publisher Vilnius Gediminas Technical University en_US
dc.relation.ispartof Journal of Business Economics and Management en_US
dc.rights © 2020 The Authors en_US
dc.subject.other Behavior en_US
dc.subject.other Cross-country en_US
dc.subject.other Feeling en_US
dc.subject.other Measurement invariance en_US
dc.subject.other Scale development en_US
dc.subject.other Self-concept en_US
dc.subject.other Smart shopper en_US
dc.subject.other Smart shopping en_US
dc.title Targeting smart shoppers: A cross-country model en_US
dc.type article en
dc.subject.eciencia Economía es_ES
dc.relation.publisherversion es_ES
dc.identifier.doi 10.3846/jbem.2020.11851 es_ES
dc.identifier.publicationfirstpage 679 es_ES
dc.identifier.publicationissue 3 es_ES
dc.identifier.publicationlastpage 705 es_ES
dc.identifier.publicationvolume 21 es_ES
dc.relation.projectID Gobierno de España. ECO2015-69103-R es_ES
dc.type.version info:eu-repo/semantics/publishedVersion en Reconocimiento es_ES
dc.rights.accessRights openAccess en
dc.authorUAM Gómez Suárez, Monica (259849)
dc.authorUAM Quiñones García, Myriam (261927)
dc.authorUAM Yagüe Guillén, M. Jesús (258991)

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