Targeting smart shoppers: A cross-country model

Biblos-e Archivo/Manakin Repository

Show simple item record

dc.contributor.author Gómez-Suárez, Mónica
dc.contributor.author Quinones, Myriam
dc.contributor.author Yagüe, María Jesús
dc.contributor.other UAM. Departamento de Financiación e Investigación Comercial es_ES
dc.date.accessioned 2021-03-18T09:25:08Z
dc.date.available 2021-03-18T09:25:08Z
dc.date.issued 2020-04-15
dc.identifier.citation Journal of Business Economics and Management 21.3 (2020): 679-705 en_US
dc.identifier.issn 1611-1699 es_ES
dc.identifier.uri http://hdl.handle.net/10486/694260
dc.description.abstract The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self-concept. Drawing on existing single-country studies, our work extends research by validating a pioneer cross-country scale that measures the smart-shopping mechanism in a holistic manner. Survey data were collected from 1,233 shoppers from six different Western countries. Cross-country equivalence was assessed using multigroup confirmatory factor analysis using configural, metric, and factor variance invariance tests. The results indicate that the smart-shopper self-concept is a second-order construct comprising two dimensions: smart-shopper-attributed behavior and smart-shopper feelings. Our findings also reveal that consumers in the different countries exhibit different degrees of smart-shopper self-concept and differ in their perceptions of the affective and behavioral responses generated during a smart purchase process. Marketing practitioners looking to target smart shoppers across multiple countries could build on the findings of this study to develop effective international segmentation and positioning strategies. en_US
dc.description.sponsorship This research was supported by the Spanish Ministry of Economy and Competitiveness; Research Project Reference ECO2015-69103-R. It was also conducted under the framework of the TECHNOCOM UAM research group (E-38) (Universidad Autónoma de Madrid) en_US
dc.format.extent 27 pag. es_ES
dc.format.mimetype application/pdf en
dc.language.iso eng e
dc.publisher Vilnius Gediminas Technical University en_US
dc.relation.ispartof Journal of Business Economics and Management en_US
dc.rights © 2020 The Authors en_US
dc.subject.other Behavior en_US
dc.subject.other Cross-country en_US
dc.subject.other Feeling en_US
dc.subject.other Measurement invariance en_US
dc.subject.other Scale development en_US
dc.subject.other Self-concept en_US
dc.subject.other Smart shopper en_US
dc.subject.other Smart shopping en_US
dc.title Targeting smart shoppers: A cross-country model en_US
dc.type article en
dc.subject.eciencia Economía es_ES
dc.relation.publisherversion https://doi.org/10.3846/jbem.2020.11851 es_ES
dc.identifier.doi 10.3846/jbem.2020.11851 es_ES
dc.identifier.publicationfirstpage 679 es_ES
dc.identifier.publicationissue 3 es_ES
dc.identifier.publicationlastpage 705 es_ES
dc.identifier.publicationvolume 21 es_ES
dc.relation.projectID Gobierno de España. ECO2015-69103-R es_ES
dc.type.version info:eu-repo/semantics/publishedVersion en
dc.rights.cc Reconocimiento es_ES
dc.rights.accessRights openAccess en
dc.authorUAM Gómez Suárez, Monica (259849)
dc.authorUAM Quiñones García, Myriam (261927)
dc.authorUAM Yagüe Guillén, M. Jesús (258991)


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record