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dc.contributor.authorJiménez Barreto, Jano 
dc.contributor.authorLoureiro, Sandra
dc.contributor.authorBraun, Erik
dc.contributor.authorSthapit, Erose
dc.contributor.authorZenker, Sebastian
dc.contributor.otherUAM. Departamento de Financiación e Investigación Comerciales_ES
dc.date.accessioned2022-03-11T11:47:43Z
dc.date.available2022-03-11T11:47:43Z
dc.date.issued2021-02-02
dc.identifier.citationInt.J.Hosp.Manag. 94 (2021): 102872es_ES
dc.identifier.issn0278-4319es_ES
dc.identifier.urihttp://hdl.handle.net/10486/700710
dc.description.abstractAfter hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. However, lack of knowledge about how to persuasively communicate about hotels’ cleaning programs for COVID-19 can challenge the industry's survival. We investigated how hotels that position their brand as a particular personality (sincere vs. exciting) could benefit from different communication styles (inclusion of numerical vs. verbal quantifiers) when presenting their COVID-19 cleaning procedures. Study 1 explored tourists’ central attitudinal responses toward hotels’ cleaning programs. Study 2 demonstrated that sincere hotel brands would benefit from using numerical and verbal quantifiers to communicate their cleaning policies, whereas exciting hotel brands would benefit only from numerical quantifiers. Our results invite hotel managers to use their brand personality positioning to influence tourists’ attitudes and intentions in a pandemic contexten_US
dc.description.sponsorshipThis work was supported by the Spanish Ministry of Economy, Industry, and Competitiveness, Individual Grant Number: BES-2016- 078666en_US
dc.format.extent11 pag.es_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isoengen
dc.publisherElsevieren_US
dc.relation.ispartofInternational Journal of Hospitality Managementen_US
dc.rights© 2021 The Authorsen_US
dc.subject.otherCleaning programen_US
dc.subject.otherCOVID-19en_US
dc.subject.otherDual-process theoryen_US
dc.subject.otherHotel brand personalityen_US
dc.subject.otherNumerical quantifiersen_US
dc.subject.otherVerbal quantifiersen_US
dc.titleUse numbers not words! communicating hotels’ cleaning programs for COVID-19 from the brand perspectiveen_US
dc.typearticleen_US
dc.subject.ecienciaEconomíaes_ES
dc.relation.publisherversionhttps://doi.org/10.1016/j.ijhm.2021.102872es_ES
dc.identifier.doi10.1016/j.ijhm.2021.102872es_ES
dc.identifier.publicationfirstpage102872-1es_ES
dc.identifier.publicationlastpage102872-11es_ES
dc.identifier.publicationvolume94es_ES
dc.relation.projectIDGobierno de España. BES-2016- 078666es_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersionen
dc.rights.ccReconocimiento – NoComercial – SinObraDerivada
dc.rights.accessRightsopenAccesses_ES
dc.authorUAMJiménez Barreto, Jano (279593)
dc.facultadUAMFacultad de Ciencias Económicas y Empresariales


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