Creating new discourses for new feminisms: A critical socio-cognitive approach
Author
Romano, ManuelaEntity
UAM. Departamento de Filología InglesaPublisher
ElsevierDate
2021-03-10Citation
10.1016/j.langcom.2021.02.002
Language & Communication 78 (2021): 88-99
ISSN
0271-5309DOI
10.1016/j.langcom.2021.02.002Funded by
This work was funded by the Spanish Ministry of Economy, Industry and Competitiveness Research Project FFI2016/77540PProject
Gobierno de España. FFI2016/77540PEditor's Version
https://doi.org/10.1016/j.langcom.2021.02.002Subjects
8M feminist slogans; Creative discourse strategies; Recontextualization; Multimodal metaphor; Social protest; FilologíaRights
© 2021 Elsevier Ltd. All rights reservedEsta obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional.
Abstract
Drawing from a critical and socio-cognitive approach to discourse analysis, this paper
analyses the discursive creativity deployed by feminists in the production of slogans for
the last 8M (InternationalWomen's Day) rallies from 2018 to 2020 in Spain. Findings show
how the creative discourse strategies identified in the 8M banners, recontextualization and
multimodal metaphor in the main, triggered by new feminist movements (Feminism 4.0,
Feminism of the 99%), as well as by salient socio-cultural events taking place within the
community, are construing a new discourse of optimism, festivity and empowerment, that
is helping to transform gender relations in Spanish society
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