Artificial Intelligence potential within airlines: a review on how AI can enhance strategic decision-making in times of COVID-19
EntityUAM. Departamento de Economía Aplicada; UAM. Departamento de Organización de Empresas
10.3926/jairm.189Journal of Airline and Airport Management 11.2 (2021): 53-72
ISSN2014-4865 (print); 2014-4806 (online)
Funded byThe authors received financial support for the research from LLM Aviation and Euroairlines
SubjectsAirlines; COVID-19; Artificial Intelligence; Machine Learning; Strategic decision-making; Empresa
Rights© The author's and Journal of Airline and Airport Management
Esta obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial 4.0 Internacional.
Airline strategy relies on the competitive environment analysis and the management of resources. Artificial Intelligence (AI) algorithms are being increasingly deployed throughout several industries. COVID-19 has further stressed a sector where firms have historically struggled to sustain profitability. The purpose is to explore the potential of AI applications regarding strategic decision-making in airlines in times of crisis and to depict a roadmap to encourage scholars and practitioners to jointly implement these tools within corporations
Google Scholar:Pérez-Campuzano, Darío - Morcillo Ortega, Patricio - Rubio Andrada, Luis - López-Lázaro, Antonio
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Pérez Campuzano, Darío