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Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?

Author
Porcu, Lucía; Rodríguez Priego, Nuriauntranslated
Entity
UAM. Departamento de Análisis Económico, Teoría Económica e Historia Económica
Publisher
Taylor & Francis
Date
2021-03-29
Citation
10.1080/1331677X.2021.1902364
Economic Research-Ekonomska Istrazivanja (2021): 1-20
 
 
 
ISSN
1331-677X (print); 1848-9664 (online)
DOI
10.1080/1331677X.2021.1902364
Funded by
This work was supported by the Spanish Ministry of Economics, Industry and Competitiveness under the grant ECO2017-82449-P
Project
Gobierno de España. ECO2017-82449-P
Editor's Version
https://doi.org/10.1080/1331677X.2021.1902364
Subjects
D91; D18; M38; L81; location-based applications; Mobile apps; protection motivation theory; technology acceptance model; theory of planned behavior; Economía
URI
http://hdl.handle.net/10486/701740
Rights
© The Author(s)

Licencia Creative Commons
Esta obra está bajo una Licencia Creative Commons Atribución 4.0 Internacional.

Abstract

The current environment is highly dynamic and undergoing continuous change, and the recent outbreak of the COVID-19 pandemic has shown how firms and governments need to act promptly to face unexpected threats. In this regard, location-based applications have been implemented successfully in China and South Korea, but in some Western countries, serious privacy issues have been raised. With these premises in mind, this paper has the aim of examining the factors that motivate or discourage users to adopt mobile applications able to trace location. The proposed model is based on the combination of the Protection Motivation Theory, the Theory of Planned Behavior, and the Technology Acceptance Model. A variance-based Structural Equations Modeling approach has been used to test the conceptual model using Partial Least Squares (PLS). The findings show that perceived usefulness positively influences attitude. In addition, subjective norms and self-efficacy were found to be the key drivers of the intention to adopt location-based applications, whilst perceived severity emerged as an important barrier. Finally, this study provides empirical evidence for the positive and significant relationship between the intention to use this type of apps and actual behavior. Academic and managerial implications are drawn and future research directions are suggested
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  • Producción científica en acceso abierto de la UAM [17777]

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All the documents from Biblos-e Archivo are protected by copyrights. Some rights reserved.
Universidad Autónoma de Madrid. Biblioteca
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