dc.contributor.author | Jiménez Barreto, Jano | |
dc.contributor.author | Correia Loureiro, Sandra Maria | |
dc.contributor.author | Rubio Benito, Natalia María | |
dc.contributor.author | Romero de la Fuente, Jaime | |
dc.contributor.other | UAM. Departamento de Financiación e Investigación Comercial | es_ES |
dc.date.accessioned | 2023-01-12T12:54:23Z | |
dc.date.available | 2023-01-12T12:54:23Z | |
dc.date.issued | 2022-01-09 | |
dc.identifier.citation | Journal of Retailing and Consumer Services 65 (2022): 102876 | en_US |
dc.identifier.issn | 0969-6989 (print) | en_US |
dc.identifier.issn | 1873-1384 (online) | en_US |
dc.identifier.uri | http://hdl.handle.net/10486/705859 | |
dc.description.abstract | As service brands need to find new methods to overcome consumers' distrust of physical spaces in the post-COVID-19 era, we explore how niche and mass service brands can recover their experiential value through perceptions of coolness. In three studies, we evaluate service brand coolness and its consequences for communal–brand connection and loyalty. In Studies 1 and 2, we examine consumers’ thoughts on coolness and communal connection when describing their encounters with service brands. In Study 3, we test the relations among service brand coolness, communal–brand connection, and loyalty. Our findings show that for both niche and mass firms, service brand coolness similarly enhances communal–brand connection and loyalty | en_US |
dc.description.sponsorship | This research was funded by the Spanish Ministry of Science and
Innovation, grant number PID2020-113561RB-I00 | en_US |
dc.format.extent | 15 pag. | es_ES |
dc.format.mimetype | application/pdf | en_US |
dc.language.iso | eng | en |
dc.publisher | Elsevier | en_US |
dc.relation.ispartof | Journal of Retailing and Consumer Services | en_US |
dc.rights | © 2022 The Authors | en_US |
dc.subject.other | Brand coolness | en_US |
dc.subject.other | Brand loyalty | en_US |
dc.subject.other | Communal–brand connection | en_US |
dc.subject.other | Self-presentation | en_US |
dc.subject.other | Service brands | en_US |
dc.title | Service brand coolness in the construction of brand loyalty: a self-presentation theory approach | en_US |
dc.type | article | en_US |
dc.subject.eciencia | Economía | es_ES |
dc.subject.eciencia | Empresa | es_ES |
dc.relation.publisherversion | https://doi.org/10.1016/j.jretconser.2021.102876 | en_US |
dc.identifier.doi | 10.1016/j.jretconser.2021.102876 | en_US |
dc.identifier.publicationfirstpage | 102876-1 | es_ES |
dc.identifier.publicationlastpage | 102876-15 | es_ES |
dc.identifier.publicationvolume | 65 | es_ES |
dc.relation.projectID | Gobierno de España. PID2020-113561RB-I00 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | en_US |
dc.rights.cc | Reconocimiento | es_ES |
dc.rights.accessRights | openAccess | en_US |
dc.facultadUAM | Facultad de Ciencias Económicas y Empresariales | es_ES |