Store brand evaluative process in an international context
Entity
UAM. Departamento de Financiación e Investigación ComercialPublisher
Emerald Group Publishing LimitedDate
2016-07-11Citation
10.1108/IJRDM-11-2015-0168
International Journal Of Retail & Distribution Management 44.7 (2016): 754-771
ISSN
0959-0552DOI
10.1108/IJRDM-11-2015-0168Funded by
This study was supported by the Spanish Ministry of Education (ECO2012-31517) and by the Spanish Ministry of Economy and Competitiveness (ECO2015-69103-R).Project
Gobierno de España. ECO2012-31517; Gobierno de España. ECO2015-69103-REditor's Version
https://doi.org/10.1108/IJRDM-11-2015-0168Subjects
Purchase intention; Attitude; Store brand; Preference; Private label; EconomíaNote
This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.comRights
© 2016 Emerald Group Publishing LimitedFiles in this item
Google Scholar:Gómez Suárez, Mónica
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Quiñones García, Myriam
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Yagüe Guillén, M. Jesús
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